An ad for everyone
is an ad for no one.
Real example: anti-snoring mouth tape
“tried strips, sprays, a new pillow. still snoring.”
“she 'sleeps better in the spare room' now. 6 months.”
“nobody mentions it. I google 'stop snoring' at 2am.”
He's not buying a snoring fix.
He's buying the chance to sleep next to her again.
Which reason sells more? Now you'll know.
I start with the work, not the invoice. You see what I find before you spend a penny.
Just your store link. Nothing to pay.
Not the design. Three things, in this order.
Finds the real reason to buy.
I go under the surface want to the emotion behind it, and write for how aware your buyer is: do they know the problem, or already compare products?
Decides 80% of the result.
If the first line doesn't stop the right person, nothing else gets read. So one message runs from the hook to the text to the top of your page.
Reaches the right people.
Meta learns from who reacts to an ad, then finds more people like them. A message to one buyer finds more of that buyer. I ignore CTR and build for your target CPA and profit.
Want this done for your store?
Get my free analysisRead the first one. Then read mine.
The question he asks every morning, said out loud. No brand, no claim. He stops because it is already in his head.
Copied from what real customers write. It sounds like him, so it does not read as an ad.
His mattress, plus one layer on top. He sees the product and the fix in one look.
The question was about the mattress, so the next step is the topper. Small step, no pressure.
Want your ads to read like the second one?
Get my free analysisMost ads get judged by click-through rate. Here are two real ads from accounts I managed.
Lots of clicks, little return.
Fewer clicks, 2.5x the return.
Every ad is made for someone ready to buy, not someone who is just scrolling past.
In my analysis of 2,634 ads, static ads held the same ROAS as video at $500+ spend. That's why I only make static, and make them well.
Data from ad accounts I managed. Results are different for every store.
Want me to look at your ads? It is free.
Get my free analysis9 brands. All 9 stayed, and all 9 started to scale. The same work, built on what their customers say, is what I'll do for you.
brands still working with me
Not happy with your 10 ads after two rounds of fixes? I refund your £197. No forms, no arguments. I don't promise ROAS, because nobody honest can. I promise ads built from your customers' real words, ready to upload, and that you don't carry the risk.
Free analysis first. You pay only if you want me to build.
Get my free analysisNo. I make static ads only. My data from 2,634 ads shows static holds the same ROAS as video at higher spend, so you don't need to film anything.
Yes. Most teams don't need someone to run campaigns. They need strong creative and a clear message. That's the only thing I do, and your team launches it.
Yes. You send your store link and your contact details. I send you what is holding your sales back, what I would change first to lower your CPA, and the ad ideas I would test. No card needed, and you keep it either way.
Just your store link. I find your ads, reviews, comments and best sellers myself. If I need anything else, I'll ask for it in one message.
Only if you decide you want me to build, after you've read my analysis and we've talked. Then I send a secure payment link: £197 once for the first 10 ads, or £1,497 a month for monthly, by card through Stripe. Nothing is charged before that.
No, and nobody honest can. What I can guarantee is that every ad is built from data about your customers, not from a template.
The UK first. Ads are written in English. If you sell in Ireland, Australia or Canada, that works too.
Two rounds of fixes are included in the price of the 10 ads. If you're still not happy after that, I refund your £197. No forms, no arguments.
Your work: about a minute. I send your free analysis first. You decide after.
One minute, in the form below. Nothing else needed.
I find what is holding your sales back and what I would change first to lower your CPA. You get it in my first message, within one working day.
I answer your questions by message or on a call, and go deeper on your account. No pressure.
Only then I send a secure payment link. I find your reviews, comments and best sellers myself and build your ads.
10 ads, copy and your test plan, ready to upload to Meta.
The analysis is free. You pay only if you want me to build. Then I send a secure link: £197 once for the first 10 ads, or £1,497 a month for monthly, by card through Stripe. Nothing is charged before you say yes. Not happy with the 10 ads after two rounds of fixes? I refund the £197.
Send me your store link and where to reach you. Within one working day I send you what is holding your sales back and what I would change first to lower your CPA. It is free.
What happens next: I send you the analysis and we talk it through. You only pay if you then want me to build.
I'll reply personally within one working day.
Not happy with your 10 ads after two rounds of fixes? I refund your £197. No forms, no arguments.
I don't promise ROAS. I promise ads built on what your customers really say, and I stand behind that.